Jenn Shaw, CFO Facebook ad: “Your Accountant Doesn't Speak Construction”

About this ad

Meta Ad Library ID

1344111094504511

Platforms

Facebook, Instagram, Messenger and Threads

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0

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Ad text

Your accountant has never had to float $30K in materials and wait 60 days to get paid. And that's not a shot at them. It's just not their world. Most accountants work with businesses where money comes in, money goes out, and the P&L tells the story. Construction doesn't work like that and you already know it. You've got jobs that span months. You're floating materials and labor before the first draw shows up. You've got money sitting in retainage that won't hit your account for 60, 90, sometimes 120 days. What's in your bank account today has almost nothing to do with how profitable you actually are. And if your accountant doesn't understand that, things start slipping through the cracks. You get a tax bill in April that nobody warned you about. You get "advice" that doesn't account for the fact that you committed $40K in materials on a job that hasn't billed yet. You ask a question about cash flow and the answer doesn't make sense because their numbers don't reflect how your money actually moves. Construction is what we specialize in. Because when your accountant doesn't understand construction, you end up doing their job for them. You're the one explaining how draws work. The one reconciling numbers that don't match what actually happened on the job. The one sitting in April staring at a tax bill your accountant should have warned you about six months ago. If you've had the feeling that your accountant doesn't quite "get it," you're probably right. And it's probably been costing you more than you think. Book a free strategy call and see what it looks like when your accountant actually speaks your language: https://www.allaccountingllc.com/construction

Where the ad sends people

https://www.allaccountingllc.com/construction

Your Accountant Doesn't Speak Construction