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Seoul’s New Beauty & Wellness Hotspot Is in Myeongdong! 💊✨ If you’re shopping around Myeongdong, don’t miss OWM Myeongdong! From Korea’s trending beauty and skincare products to Inner Beauty, Wellness, and lifestyle essentials, OWM brings together the latest K-Beauty & K-Wellness trends all under one roof. The store features dedicated skincare zones based on different skin concerns, including brightening, blemish care, soothing, firming, and anti-aging. There’s also a Test Zone where you can try products for yourself, making it easier and more fun to find what works for you. Take your time exploring the dedicated spaces for popular Korean beauty brands, along with a wide range of body care, personal care, Inner Beauty, Wellness, F&B, Beauty Devices, and more. 🛍️ Wondering what to buy in Korea? Looking for somewhere to shop in Myeongdong? OWM Myeongdong is your one-stop destination for discovering Korea’s latest beauty and wellness must-haves. 📍 OWM Myeongdong (OPTIMA WELLNESS MUSEUM) 25-1 Myeongdong 10-gil, Jung-gu, Seoul, 1F ⏰ 09:00–23:00