Demaci Facebook ad: “The XGG Boot”

About this ad

Meta Ad Library ID

1383307076775151

Platforms

Facebook, Instagram and Audience Network

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0

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Ad text

The XGG® Boot I designed this boot 1 year and 4 months ago, the initial idea stemmed from shopping in Paris at balenciaga December 2023 with my brother @___rrxii and we both purchased 2 pairs of the Alaska boots when it they were exclusively in Paris. It was a big purchase for me at the time & I wore those boots everyday so much I came to realize I need to design my own boot I can wear everyday. So I went to work, mocked up a perfect boot on February 14th, 2024, started 3D rendering & finally got the final renders on February 19th, 2024. By this time, I’d already have traveled around the world visiting manufacturers worldwide in every country and flew back home to start all the processes. A lot of the time people ask me how many samples did I go through for it to be perfect, & it sounds crazy but it was only 1. I spent months working on every detail that when it was time to make the boot I was ready to go. Eventually around June 2024 I received the first 4 final samples. I was so happy seeing my favorite boot come to life. We have my reaction recorded for the documentary so you’ll see it eventually, but there’s no better feeling in the world than seeing your work come to life honestly. I took those pairs to Paris Fashion Week 24’, met @mikeamiri and he told me he liked them. Along with everybody else I showed them to very early in the year they all loved them. Now it was time to choose when to release them, but at the time my issue with all of my work is it’s so personal to me. I couldn’t let them go out into the world, they’re like my kids. A good friend of mine told me to detach just enough for the people to enjoy the boots as well and it took a lot of long nights by myself thinking constantly about it and I did it So now we’re here June 10th, 2025 almost 1 year after receiving first sample & the XGG®’s are worldwide. Just wanted to share this story not only for my personal growth but for the designers out in the world scared you’re running out of time or you need to rush designing, sampling, etc. Time doesn’t exist when you’re working on something you love, just make sure to believe in yourself and your product so the world can believe in it too JD

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