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A strong sign for solar energy. And we are beaming a little bit, too. Our Sunny Buddies campaign has been honored with the German Design Award in the category ‘Excellent Communications Design: Integrated Campaigns and Advertising’. Following the German Brand Award for Excellence in Brand Strategy and Creation, this is the second major prize for our initiative to inspire people to embrace solar energy in an engaging, accessible and collaborative manner. What started as a small winter campaign has evolved gradually: from short videos, flyers and door hangers, to a presence on social media, including collaborations with content creators such as solar YouTuber @schatzichbaueinhaus . We are particularly pleased with what the jury highlighted: the compelling combination of strategy and design; an expressive visual identity; and an authentic approach to a diverse community, creating a lasting impact. A big thank you to everyone who helped out in front of and behind the camera, at partner companies, trade fairs and with the implementation. We are all Sunny Buddies!