Chase Chappell Facebook ad: “NOW DO THE MATH ON YOUR AD SPEND.”

About this ad

Meta Ad Library ID

1396452932009681

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

2

Niche

Marketing & Agencies

How we count

Ad text

Let’s do some simple math… Say your brand spends $100,000/month on Meta. And you're acquiring customers at a $50 CAC. That's roughly.. 2,000 new customers. Now let's say you don't spend another dollar on ads. Same $100,000. Same product. Same Meta account. But you cut CAC by 41%. Your $50 CAC becomes roughly $29.50. Now that same $100,000 can acquire roughly.. 3,390 customers. That's nearly 1,400 additional customers… Without increasing your ad budget. And that's before we even talk about what happens when those customers.. Buy again. Get hit with email & SMS. Take an upsell. Buy a bundle. Subscribe. Or tell their friends. This is why CAC matters so fucking much. A lower CAC doesn't just make your Facebook dashboard look prettier. It changes the economics of your entire company. You can acquire more customers with the same capital. You have more room to scale spend. You can tolerate CPM increases your competitors can't. You can reinvest more aggressively. And if your backend LTV is strong… Every additional customer you acquire feeds revenue back into the machine. So how did the brand in this ad report cutting CAC by 41%? It wasn't some new campaign structure. It wasn't another targeting hack. And it wasn't because Meta suddenly decided to be nice to them. We changed what we were feeding Meta. We built a UGC automation flywheel designed to continuously produce creative at volume. Instead of finding a few random creators and hoping somebody makes a winner… We built a Creator Army around different: ICPs. Avatars. Demographics. Pain points. Use cases. Awareness levels. Angles. Then the system keeps moving. Creators come in. Product goes out. Content comes back. Meta tells us what's working. Winners get identified. Winning concepts get iterated. New variations go back into Meta. Again. Again. Again. Because your media buyer can only optimize what's sitting inside the ad account. Feed Meta 10 ads and it has 10 chances to find a winner. Build the infrastructure to systematically produce hundreds of meaningful variations… And you've changed the game you're playing. That's the difference between doing UGC and building a creative machine. If you're running a DTC or CPG brand doing $20k+ per month and CAC is climbing while your team struggles to produce enough creative… Click the link and book a call.

Where the ad sends people

adsmastery.com

NOW DO THE MATH ON YOUR AD SPEND.

UGC doesn’t scale brands.. But THIS does..