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💬 Brand mentions are to AI search what backlinks were to traditional SEO. Is that the direction we’re moving toward? In Episode 3 of Adsy Talks, Anthony sits down with ✨ Despina Gavoyannis, Senior SEO Specialist at Ahrefs, to unpack a shift many brands still underestimate. For years, unlinked brand mentions were ignored. “No link? I don't care.” But what many SEOs and marketers forget is that AI-driven search doesn’t work like traditional SEO. Modern systems: 🧠 Understand semantics 🔎 Recognize entities 🌐 Interpret context around your brand Yes, AI analyzes how your brand is talked about across the web. And that's a real game-changer. In this episode, we break down: • What brand mentions actually are (and what they aren’t) • How to measure where your brand stands today • Why mentions matter more in the AI search era • The process, tools, and team setup for monitoring them properly 🎧 Episode 3 is live. Watch it now on YouTube 👉 https://bit.ly/4ax8qJQ. Join the conversation and rethink what authority means in 2026. #adsy #adsytalks #SEO #AISEO #BrandMentions #SearchStrategy #Ahrefs #DigitalPR