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Up to 80% of your laundry liquid could just be water. A big brand pod costs you around 26p a wash, and 60 to 80% of what's inside is water. So roughly 18p of that is going on something already pouring out of your tap for free, which leaves about 8p to do the actual cleaning. A Dip sheet works out at 24p a wash, with no water in it at all. Over 80% is active ingredient, so it cleans brilliantly despite weighing next to nothing. Doubles as a spot cleaner too. So what's the rest of that pod paying for? Dye to look right on the shelf. Optical brighteners that coat the fabric to fake a whiter white. Cleaning agents that can be tough on sensitive skin. And whatever's hiding behind the word 'fragrance', which by law nobody has to spell out. It can include phthalates, which research links to hormone disruption and fertility concerns. Dip is 12 lower impact ingredients, all printed on the back of the box. Over 10 million loads say they work, and if they don't shift your stains you get your money back. 50% off your first subscription order, plus free delivery. Pause, skip or cancel anytime, and there's a 90-day money-back guarantee. Tap shop now.