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Clara Whitby

Clara Whitby Facebook ad: “Chronic itchy scalp during menopause? read this”

Clara Whitby Facebook ad: Chronic itchy scalp during menopause? read this

Ran for 6 days, from July 10 to July 16, 2026, the last day Crush saw it.

Run by Clara Whitby on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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Meta Ad Library ID
1406992307950645
Platforms
Facebook, Instagram, Audience Network, Messenger and Threads
Relaunches
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Ad text

For two years I scratched my scalp until it bled, and I still couldn't stop. It started as a small itch when menopause hit. Then it was all day, every day. The more I scratched the worse it got, until parts of my scalp were raw and scabbed over. But the pain wasn't even the worst part. The worst part was doing it in front of people. My hand would be up in my hair scratching before I even noticed, and I'd feel disgusting, like I was dirty, like I hadn't washed my hair in weeks. I was scared people thought I had lice. I'm Clara. I'm 56. An itch like this doesn't just go away on its own. It got worse the longer it went on, and the shame got worse right along with it. I tried so hard to stop myself. I'd sit on my hands in a meeting, clasp them in my lap, and wait for it to pass. But the itch always won. And the whole time, I was hunting for anything that would make it stop. I tried tea tree oil, apple cider vinegar rinses, every dandruff shampoo at the pharmacy, even the coal tar one that smells awful. I tried coconut oil, which just left my hair greasy and broke me out along my hairline. Every one of them did the same thing. It helped for about a week, then the itch came back worse and I was right back to scratching my head in front of everyone. I ended up with a shelf full of half-used bottles. I finally saw a dermatologist. She looked for about thirty seconds, said it was probably stress, told me there wasn't much dandruff so it was probably all in my head, and gave me a steroid cream. It helped for six days, then came back worse. The day it broke me, I was on the treadmill at the gym, scratching my scalp without even noticing I was doing it. A young woman around my daughter's age was on the machine next to me. She kept glancing over, then she got off and moved to a treadmill at the far end. She gave me a look on the way past, the kind of look you give someone dirty. I got in my car and cried before I could even drive home. Nobody ever told me the real reason. Not the shampoo companies, not the doctors. For two years I was sure it was just bad dandruff, so I kept buying stronger and stronger shampoos. But a chronic itch like this in menopause has nothing to do with dandruff. It comes from something else completely, and that's why nothing I bought ever touched it. Once I finally understood what was actually going on up there, it all made sense. Your scalp is skin, and skin is meant to shed. Old dead skin flakes off on its own in tiny bits you never notice, and new skin comes up underneath. That's what keeps your scalp calm. But when your estrogen drops in menopause, that shedding slows right down. Your scalp stops clearing off the dead skin the way it used to. So it builds up. A layer of dead skin sits on top of your scalp, trapping old oil and gunk underneath. And when that buildup finally breaks loose, it comes off in bigger flakes, the kind you see on your shoulders or your pillow. That's where the flakes come from, and it was never about being unclean. You could wash your hair three times a day and it wouldn't make a difference, because the problem isn't dirt. It's a layer of dead skin your scalp can't clear on its own anymore. That same layer is what itches and burns, so you scratch at it, usually without even realizing, right in the middle of a conversation. So the two things that make you feel dirty, the flakes and the scratching, come from the same place, and it isn't dirt, it's menopause. The itch itself is down at your scalp, underneath that dead layer. That's why scratching only helps for a second. You're scratching the top of the layer, but the itch is buried under it where you can't reach, so you keep going back to it, over and over, in front of everyone. That's why nothing I tried ever worked. Everything I put on my head just sat on top of that layer, and none of it got through. Dandruff shampoos foam up and rinse straight off. They never lift the layer, they just strip out what little oil your scalp has left, so it comes back drier and itchier than before. Oils like coconut and tea tree sit on top too. They can't soak through the layer to reach your skin, so they just sit there, clog everything up, and break you out. A steroid cream numbs it for a few days, but the dead layer is still sitting right there. They all have the same problem. They sit on top of the layer instead of taking it off, so you keep flaking and you keep scratching. You can't clean off something you can't even reach. The only way to deal with it is to clear that dead layer off, and a menopausal scalp is shedding too slowly to do that on its own. About a year in, a friend my age who'd been through the same thing messaged me and said, try this, it's the only thing that ever worked for me. It was a scalp scrub from a small organic brand called Lissima, made for menopausal scalps. It isn't a shampoo and it isn't another oil. It's a gentle scrub with natural ingredients that exfoliate the dead skin away and nourish what's underneath at the same time. The natural exfoliants, the pumice and a little salicylic acid, gently loosen that built-up layer of dead skin so it rinses away in the shower. It doesn't scrub your scalp raw, it just lifts the dead skin off. The buildup that's been trapping the itch is finally gone. At the same time, the grapeseed and avocado oils sink into the fresh skin underneath and give it back the moisture menopause stripped away. That's what finally lets a menopausal scalp heal, instead of drying out and building up all over again. As it heals, the itch settles down and the scratching stops with it, which is the part other people actually notice. That's the one thing nothing else could do. Shampoos foam on top of the layer, oils sit on top of it, and steroids only numb it for a few days. This actually clears the dead skin away and feeds the scalp underneath, so the itch stops where it starts. You stop scratching your head in the middle of conversations, and you stop feeling like the dirtiest person in the room. And this is exactly why the oils you already tried did nothing. You were rubbing them onto a scalp that was still buried under that dead layer, so they had nowhere to go. Clear the layer off first, and ingredients like that can finally reach the skin that needs them. I know how scared you are that the next thing will just burn you or make it worse, because I was scared of that too. So here's what it doesn't have in it. No sulfates, no steroids, and nothing that strips your color. You use it in the shower for a couple of minutes and nobody ever has to know it was a problem in the first place. I'll be honest, I almost didn't buy it. I'd wasted so much money already that I was done throwing it away. But it came with a 90-day money-back guarantee, so I figured worst case I'd just send it back. The first time I used it, I rubbed it in for two minutes in the shower and rinsed. The itch eased almost straight away. For the first time in months my scalp felt calm instead of like it was crawling. Within a few days the constant itch was just gone. I wasn't scratching at my head every few minutes, and I wasn't doing it in front of people anymore. By the second week I sat through a two-hour meeting with my hands resting on the table, not once reaching up. Nobody had any reason to look at me twice. By week four I noticed something I wasn't expecting. The patch where I'd scratched myself raw for two years had healed over, and the hair there was starting to come back in fuller. The chronic itch that had run my life was gone, and my scalp was actually getting better instead of worse. It's been about seven months now. I can sit in a room full of people with my hands in my lap and just leave them there. I don't feel dirty anymore. My scalp feels normal, and so do I. I'm not a chemist or an influencer. I'm just a 56-year-old woman who spent two years feeling like people thought she was dirty, when the whole time it was menopause and nobody was treating it that way. If any of this sounds like you, if you catch yourself scratching in front of people and hope nobody noticed, please don't just keep hiding it. The longer that dead layer sits there, the worse the itch gets, and the harder it is to keep your hands down around anyone. One quick warning. There are cheap scalp scrubs out there that are basically just salt and perfume. They scratch up an already sore scalp and never loosen the dead skin, so the itch just keeps coming back. I tried one of those too. Lissima was the only one I found that's actually made for menopausal skin, with natural ingredients that exfoliate the dead skin away and nourish the scalp underneath. And here's the thing that still gets me. One night I added up everything I'd spent trying to fix this. The shampoos, the oils, the coal tar stuff, two trips to the dermatologist. It came to over $300, all on things that made it worse. The scrub cost a small fraction of that. Right now Lissima has a discount on their new batch, because they're small and they keep selling out. And they stand behind that 90-day guarantee, so if your scalp doesn't calm down you send it back and you've lost nothing. I'll leave the link below. You don't have to buy anything. But if you're tired of hiding it, at least go read what it actually does. I just wish someone had told me two years ago. It was never dandruff and it was never lice. I was never dirty. It was menopause, and it could have been sorted out the whole time. - Clara

lissimaofficial.com

Chronic itchy scalp during menopause? read this 👆

Lissima

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