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I sat down one morning and did the math. $240 at the salon every 6 weeks. Purple shampoo, Olaplex, color-safe conditioner — another $40 a month. My color still faded in two weeks. My colorist finally told me something no product brand ever will: chlorine in shower water reacts with color-treated hair and pulls pigment out every single wash. I wasn't losing color because of bad products. I was losing it because of my water. One change fixed what $2,880 a year couldn't. ↓ Read the full story