Ad copy

McDonald’s turned a cultural food restriction into a new consumption occasion by adapting its menu for Shravan. The real glocalisation win is not just changing the product, but finding a cultural moment that gives consumers a new reason to choose the brand. [The Ad Doctor, Glocalisation, Cultural Marketing, Consumer Insights, Localisation, Brand Strategy, McDonald’s India] #TheAdDoctor #McDonalds #Glocalisation #MarketingStrategy #CulturalMarketing