Mental Health Matters Daily ad creative
Mental Health Matters Daily
Mental Health Matters Daily

Active· since May 25, 2026

63
days running
0
relaunches

Ad copy

Children's ward nurse paused at my daughter's cot at 2am. She didn't pick up the chart. Let me back up. My daughter Mia is five. She's been in hospital for three nights with a chest infection that wouldn't clear with antibiotics at home. She's on oxygen and IV fluids. She's going to be fine. They've told me a hundred times. She's going to be fine. I'd been on the fold-out chair next to her cot since Sunday night. It's Tuesday now. I'd had maybe four hours of sleep over the three nights and most of it sitting up. My husband had been home with our older boy and was coming up to relieve me in the morning. Then I was going home to sleep and shower and come back. You know the children's ward at 2am. The strip light over the corridor at one end. The sound of one of the nebulisers in another bay. A child crying somewhere and a parent shushing. The nurses' station glow at the far end. The blue-and-yellow paint on the walls trying very hard. I'd been wearing the same hoodie since Sunday. I'd grabbed it off the back of a chair when we'd got the call from 111 to bring her in. It had been one of those mum-hoodies — washed too many times, slightly bobbled at the cuffs, the kind you live in. I hadn't even thought about what it was. Mia was asleep. Hand on the rail of the cot, oxygen tube on her cheek, breathing easier than she had been. The numbers on the monitor were steady. I was just watching them. The nurse on shift was about my age. Maybe a bit older. Hair tied back, glasses, NHS tunic with a kid's badge on it — a plastic Elsa pin one of the patients must have given her. I'd seen her on and off for two days. Lovely. Brisk. The kind who knelt down to talk to the children rather than standing. She came into the bay at 2am. Quiet. I'd half expected her — they did obs around the hour. I sat up. She got to the foot of the cot. Reached for the chart on the rail. Stopped. She didn't pick it up. She was looking at me. Not at Mia. At me. I had my coat off because the ward was warm. Hoodie on. Hood back. She was looking at the front of it. She said, very quietly, "I'm sorry. Can I just ask you something. What does your jumper say." I looked down. I'd forgotten what I had on. "You are enough." She nodded. Once. Like she was confirming something. "And the back?" I stood up next to the cot at 2am in a children's ward bay and turned round so a paediatric night nurse could read the back of my hoodie while my five-year-old slept under the oxygen tube. "Dear person behind me, the world is a better place with you in it." When I turned back round she'd put one hand on the rail of the cot. Not on Mia. On the rail. Like she needed something to hold. She said, "I'm sorry. I'm not meant to do this on shift. I'm going to be quick. I'm going to be quiet." She took a breath. "I have been a paediatric nurse for seventeen years. I had a daughter. Her name was Annie. She died in this hospital in 2019. Not on this ward. Different ward. She was six. She had a long illness. We had time. We knew it was coming. It still ended me." She paused. Steady. "I came back to work three months after. I told myself I came back because I needed to. I came back because I didn't know what else to do. I have been on this ward four nights a week for six years and I have never told anyone in this hospital about Annie. Not the day shift. Not the matron. Not the chaplain. The ones who were here in 2019 know. The new ones don't. The new ones think I'm just very calm with frightened parents." She looked at Mia. Then back at me. "I do twelve-hour shifts where I am very calm with mothers like you, who haven't slept properly in three days, whose children are going to be fine but who don't believe it yet. And I go home and I sleep for four hours and I come back. I have not been asked how I am at this hospital since 2019." She didn't wipe her face. She just kept holding the rail. "And then I came in to do Mia's obs at 2am and you'd put on a jumper that says you are enough on the front. And on the back it says the words I have been wanting somebody to say to me about Annie for six years. And I'm stood here at the foot of your five-year-old's cot thinking — was she. Was she enough. Did I make sure she knew." She didn't say anything for a long moment. Then she said, "Sorry. I'm going to do her obs now." She picked up the chart. Did the obs. Wrote the numbers down. Touched Mia's hand. Looked at me. I asked her where she'd want me to send a hoodie if I sent her one. She laughed for the first time. Wet laugh. The kind you do when you're trying to put it back together. I told her about Live2Live. How it was started by someone who lost her sister to su!cide. And that a portion of every sale goes to mental health nonprofits. She ordered two before she left the bay. One for her. One for her older daughter, Annie's big sister, who'd been a teenager when it happened and was at university now. Hadn't been right since. Mia went home on the Thursday. Full recovery. She'd remember the colouring book on the bedside locker. She wouldn't remember the night shift. That was three weeks ago. Since then it's happened twice more. Mum in the soft-play café last Saturday. Younger than me. Toddler running around. She'd clocked the back of my hoodie as I'd been queueing for a coffee. Caught me at the napkin dispenser. Said "I lost my first one at twenty weeks. Five years ago. Nobody at this soft play knows. Thank you for wearing it." Childminder I share with three other families. She'd seen the back as I dropped Mia off on the Monday after we got home. At the gate at the end of the day she said "My nephew did it last year. He was nineteen. I look after kids all day. I don't know how to ask his mum how she is. Where did you get the hoodie." Different women. Different rooms. Same thing. I bought this hoodie — well, my mum did. Christmas before last. She'd seen one on someone in town and didn't know what was on the back. She'd just thought I'd live in it. She'd been right. I'd been living in it without reading it for fourteen months. I didn't know it would end up being for a paediatric night nurse whose own six-year-old died in this hospital in 2019. Or a mother in a soft-play café who lost one at twenty weeks and never told anyone in her village. Or a childminder whose nineteen-year-old nephew did it last year and who doesn't know how to ask his mum. You never know who's stood at the foot of your child's cot at 2am. You never know who they buried in the same hospital. You never know when the thing on your back is the only thing that lets a nurse with seventeen years on the ward say her dead daughter's name out loud. Front says "You're Enough." Back says "Dear person behind me, the world is a better place with you in it." I've ordered three more since the children's ward. One for my mum. So she knows what she actually bought me. One for the childminder. Posted to her house. Note inside says give the second one to your sister-in-law when you're ready. One for the nurse, sent to the ward. I rang up and asked the matron how to address it. The matron didn't ask why. I think she knew. Because you don't have to have the right words. You don't have to know whose six-year-old died on a different ward of the same hospital. You just put it on and walk out the door. And maybe a paediatric nurse who's been doing twelve-hour shifts on the children's ward since 2019 will finally let somebody ask her how she is.

Up to 60% Off Sitewide!✨

24 HOURS ONLY ⏳

SHOP NOW
🪄Crush AI

Like this ad? Make it yours.

Crush rebuilds this exact creative around your product — your brand, your colors, your offer — in about a minute.

More ads from Mental Health Matters Daily

Mental Health Matters DailyMental Health Matters Daily
Inactive
143 Days
-Reach
6Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Active
189 Days
-Reach
2Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Active
80 Days
-Reach
1Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Active
89 Days
-Reach
1Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Inactive
87 Days
-Reach
1Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Inactive
19 Days
-Reach
1Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Inactive
23 Days
-Reach
1Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters DailyMental Health Matters Daily
Active
178 Days
-Reach
1Ads
Mental Health Matters Daily Facebook ad
Details
Mental Health Matters Daily Ad — Running 63 Days | Crush Ad Library