Ad-Lab.io Facebook ad: “ROAS looks fine. Margin does not.”

Ran for 24 days, from October 9 to November 2, 2026, the last day Crush saw it.

Run by Ad-Lab.io on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

Make your own version of this ad

Crush makes it, launches it in your own Meta ad account, scales the winners and pauses the losers.

Make my version

About this ad

Meta Ad Library ID: 1415585800745164
Platforms: Facebook and Instagram
Relaunches: 1
EU reach: 517
Niche: Marketing & Agencies

How we count

Ad text

ROAS looks fine in the login and contribution margin doesn't. You paid a retainer for that ROAS screenshot, the weekly dashboard, and a 90-day onboarding. Brand terms you owned padded the number. Smart Bidding pointed at a junk conversion: add to cart, page view, or a purchase pixel that double-counts. Search terms ate non-buyers. Shopping fed Google a catalog with weak margins on the SKUs it loved. YouTube views with no buyer pool sat in the same blended figure. The Recommendations tab asked for budget on the SKUs that hurt margin. $150M+ managed ad spend. 350+ DTC brands scaled. $800M+ revenue generated. 100+ ad accounts. We'll show you the waste first. ad-lab.io

Where the ad sends people

ad-lab.io

ROAS looks fine. Margin does not.

Margin not ROAS. ad-lab.io

Learn more: ad-lab.io