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“Before YCODE existed, I spent years designing retail experiences for some of the largest beauty brands in the world. Estée Lauder, Fenty Beauty, Aesop, Augustinus Bader. The work gave me access to category data most founders never see. One pattern kept surfacing. Men’s skincare was growing as a market but stalling as a category. Adoption rates stayed low because the products themselves were adaptations. Formulas designed for women’s skin, repackaged with darker labels and simpler claims. YCODE was built to close that gap. Every formula starts with the biological characteristics of male skin — thickness, oil activity, pH, collagen loss rate, reactivity — and works outward from there. The result is a system engineered around the skin it serves.” — Freddie Sheridan, Founder