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Based on our experience spending close to $1 million (and counting!) on video advertising for all types of B2B decision-maker audiences... Here’s a quick guide to the styles of videos you should consider and what impact they will make on your business: https://visionarydigitalstudios.com/the-visionary-guide-to-producing-winning-b2b-videos-step-by-step From explainer videos to live-action videos, B2B video marketing helps you build trust, showcase your product, and stand out. 💬 But what video styles are optimal in B2B marketing, and what should you create first? To summarise the optimal video styles in order of priority: - Explainer videos: Break down who you serve, how your product works, and what makes you unique. - Live-Action videos: Humanise your brand by featuring your team and real customers to build trust and position your people. - Software demos: Show your SaaS product in action, walking prospects through the UI and workflow. - Process/methodology explainers: Educate your audience on how your service works step-by-step so they see you as the trusted guide. - Thought leadership videos: Share insights that position your team as experts in your field. - Fun "entertaining" videos: Only after you've covered the foundations above ... Let your creatives shine with light-hearted "variety" content that builds brand love and makes you stand out. 💎Video is your key to connecting with decision-makers and competing very effectively on the advertising newsfeed. Learn about B2B video styles here: https://visionarydigitalstudios.com/the-visionary-guide-to-producing-winning-b2b-videos-step-by-step