abireid_1 Facebook ad: “My wavy hair story”

About this ad

Meta Ad Library ID

1443354157656891

Platforms

Facebook, Instagram, Messenger and Threads

Relaunches

1

Niche

Hair Care

How we count

Ad text

I didn't always love my hair. I straightened it daily. Fighting it into submission. It looked great when I left the house. But by the time I'd got to work, it would be frizzy, puffy and messy again. I just thought I had bad hair. So I'd straighten it again the next morning. And the morning after that. More heat. More damage. More frizz. It was a cycle I repeated for years because I didn't know there was another option. Fast forward to 30 years old. A friend pointed out that my hair might actually be wavy. The frizz was the clue. Then lockdown hit. I thought, maybe I should finally see if she's right. So I bought some curly hair products. Rich butters. Heavy oils. Thick creams. They weighed my hair down. Left it flat at the roots. And somehow, it was still frizzy. Nothing worked. So I started researching. And I realised nothing was actually made for the hair I had. Because wavy hair isn't curly hair. Wavy hair forms a gentler 'S' shape. It's easily weighed down. Loses its shape quickly. Yet so many products I was trying were rich, heavy formulas designed for curls. Made for a completely different need. And now, so many women tell me the same thing… "Curl creams just never worked for me." They didn't work for me either. Because my waves needed moisture and definition without all the weight. For years, I'd thought my hair was the problem. It wasn't. I was just using the wrong products for it. Eventually, I got fed up and decided to make my own. Lightweight products, built specifically for wavy hair. One simple routine designed to bring out the waves that were already there, without weighing them down. Because waves deserved their own category. Not a watered-down version of someone else's routine. That's how Merwave started. Not as a business plan. As a woman who was sick of fighting her own hair. Over 190,000 women have since used the Merwave Wavy Hair Kit to awaken their waves. So if you've spent years straightening, brushing and fighting your hair because you thought it was just "bad hair"... Maybe it's wavy. Click 'Learn More' to find out. Abi Reid Founder, Merwave

Where the ad sends people

merwave.co.uk

My wavy hair story

We create products for wavy hair women. Products that'll transform your hair into soft, defined, beautiful beach waves. Frizz-free, gorgeous locks that make you feel confident and attractive. Amazing hair that empowers you.