Active· since Jul 17, 2026
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Not a toy. Not your makeup. Hers. She's past the plastic kits, not ready for yours, and almost nothing is made for right here. Something made for her skin, at exactly this age. EWG Verified. Made in Italy, for kids' skin. She's growing up. This is for the girl she still is. Meet her where she is. Shop now.
Between pretending and growing up.
The first EWG VERIFIED™ makeup made just for kids. Play makeup crafted for kids sensitive skin in age-appropriate colors and shades. Light but visible color. Washes off easily with water. 90% - 95% natural origin ingredients Products are enhanced by: avocado oil, blueberry extract, sunflower seed ...
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