We Are Dip Facebook ad: “My Boss Won't Cut A Single Corner”

About this ad

Meta Ad Library ID

1463934258918925

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Home Services & Trades

How we count

Ad text

My boss doesn't know I'm posting this. His name is Charlie, he is pedantic, and it makes my life very hard. The ingredients first. Plant-derived or lower-impact only: coconut-derived cleaners, citrus-derived softeners, a few enzymes. The cheap stuff would cost us a fraction. He won't have it. Something about not wanting to mess with people's skin or hormones. Then the packaging. A plastic pack costs pennies and we'd save thousands a year. He read that only about one in six bits of plastic packaging actually gets recycled in this country, so we use FSC-certified cardboard envelopes instead. Not cheap. Then the certifications. Dermatologically tested, certified biodegradable, hypoallergenic, vegan and cruelty-free. None of it is required. All of it is expensive. He just wanted to be able to prove every word. We haven't launched a new product in over a year because nothing has been good enough for him yet. And last week he had us throw red wine at him, on purpose, to show the sheets getting it out. I enjoyed that more than I should have. Annoyingly, they work: tear a corner off and rub it into the stain, or drop a whole one in the drum. It's as little as £0.24 a wash on the big box. He could charge more. I've suggested it. Over 100,000 families have swapped, which has only encouraged him. If anyone says it hasn't worked, he refunds them and doesn't ask why. Your first order is 50% off: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery. Please buy some. Maybe then he'll leave me alone.

Where the ad sends people

wearedip.co.uk

My Boss Won't Cut A Single Corner

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