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THAT’S OLIVE IT 🫒 🎤 ! A new series where we take one of the healthiest olive oil in the U.S. to the streets to see what people actually know about extra virgin olive oil. First stop: NYC. With the Hailey Bieber olive oil shot trend making the rounds, a lot of people had already heard about taking an EVOO shot. Most even knew it could support things like gut health, inflammation, and skin. Then we handed them a shot of our Ultra High-Phenolic EVOO. The unanimous reaction? “Whoa... it’s spicy.” That peppery kick in the back of your throat isn’t a flaw. It’s one of the signs of a fresh, early-harvest olive oil naturally rich in polyphenols. Where should we take That’s Olive It next? 👇