We Are Dip Facebook ad: “How Much Water Is In Detergent?”

About this ad

Meta Ad Library ID

1468908708382751

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Home Services & Trades

How we count

Ad text

How much water is in laundry detergent? We boiled a bottle to find out. Cut the top off, poured the lot into a pan, put it on the hob. You want a window open for this: the smell fills the room, you cough, your eyes water. Leave it boiling and the level keeps dropping. Twenty minutes later there's almost nothing left. A thin smear of paste at the bottom of the pan. Because liquid detergent is mostly water. Up to 80% of the bottle. That smear is the only part that was ever washing your clothes: surfactants, optical brighteners, artificial dyes, fragrance and preservatives, some of which have been linked to skin irritation. The water got sealed in plastic, loaded onto a lorry, driven across the country and carried home by you, so you could pour it into a machine that's already full of water. Yep. This is exactly why we made Dip laundry sheets. We took the water out and kept the part that cleans. Coconut-oil-derived cleaning agents for grease, protease for grass, blood and sweat, amylase for food. Plant-derived, lower-impact, nothing we wouldn't want against our own skin. No bottle either. A cardboard envelope through your letterbox. One sheet straight in the drum. Any machine, any temperature. Per wash it's about what you're paying now on the big box. 100,000 UK households have ditched the bottle, and there are over 1,500 four and five-star reviews on Trustpilot if you fancy a read. We're a small family business. 50% off your first order: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery. If we're wrong about any of this, your money back.

Where the ad sends people

wearedip.co.uk

How Much Water Is In Detergent?

Then £12.00 monthly, £3.95 del.