Women's Health Guide ad creative
Women's Health Guide
Women's Health Guide

Active· since Jun 4, 2026

106
days running
0
relaunches

Ad copy

My daughter texted me from the school toilet on a Tuesday afternoon. She'd been wearing the same pad she put on that morning. It was day two of her period — her heaviest day — and she'd just come out of double PE. She told me she'd spent the last hour with her school jumper tied around her waist, hoping nobody would notice. She went back to class. But something changed that afternoon. She wasn't the kind of girl who complained. She'd handled her period for over a year without saying much. But that text made me realise that what I thought was fine — was actually just her managing, quietly, every single month. That evening I started looking into period underwear properly. Not the vague awareness that it existed. Actually researching which brands were worth buying for a teenage girl who has PE twice a week, takes the bus home, and occasionally stays at a friend's house on the heaviest night of her cycle. What I found surprised me. There were big differences between brands — in how long they actually held, in how they felt during exercise, in whether they worked overnight or just during the day. The marketing all looked the same. The real-life performance was not. So I tested four of the most recommended brands in the UK. One brand per cycle, worn through full school days, PE lessons, and sleepovers. My daughter kept a daily log. It took four months. Only one brand came back with a result I didn't expect: she asked if she could keep them when the testing was done. We've written up the full comparison — all four brands, scored honestly across every situation that actually matters for a teenager's life. 👇 The results are in the link below.

Which brand actually works?

Sophie was in Year 10, double PE on a Tuesday, when her period arrived three days early. She'd been wearing a pad — the same brand I'd used since I was her age — and by lunchtime she'd tied her school jumper around her waist and spent the rest of the day hoping no one would notice. She texted me...

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Women's Health Guide Ad — Running 106 Days | Crush Ad Library