Emily Johnson Facebook ad: “Why Biotin Can't Fix Postpartum Shedding”

Ran for 5 days, from April 14 to April 19, 2026, the last day Crush saw it.
Run by Emily Johnson on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1483914393286320
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
- Niche
- Hair Care
Ad text
I'm about to show you why biotin, collagen, and Nutrafol are never going to fix your postpartum hair loss... And why the one thing that actually could is the one thing you cannot use while breastfeeding. Choose safe supplements? You get biotin gummies that do absolutely nothing because your follicles are asleep and biotin cannot wake them up. Choose the one clinical option that actually stimulates follicles? You get minoxidil that transfers through breast milk and there is a documented case of a baby growing facial hair from it. Choose to just wait it out like your doctor says? You get months of watching your hair fall out in clumps with no end date and no control over when it stops. The postpartum hair loss industry has been forcing this impossible choice on breastfeeding moms for years. I know because I made every wrong choice. 52 dollars on biotin gummies that I took every single day for two months. I was religious about it. Every morning with my coffee. Two months later my hair was still falling out the exact same amount. Not less. Not slower. The exact same fistfuls in the shower every single time. 88 dollars a month on Nutrafol because it is supposed to be the premium option. The one that actually works. I paid 176 dollars for two months and when I told my doctor about it he basically said you are paying 88 dollars a month for biotin and collagen in a nicer bottle. He said there is no published clinical evidence it does anything for postpartum follicle dormancy that a prenatal vitamin would not already do. 176 dollars. Two months. Nothing. 40 dollars on rosemary shampoo because someone in a Facebook group swore it saved her hair. It smelled nice. That is all it did. 35 dollars on collagen peptide powder that I mixed into my coffee every morning. I did this for six weeks. I kept checking my temples waiting for something to change. Nothing changed. 28 dollars on a derma roller because a TikTok girl with perfect hair said micro needling stimulates follicles. I poked holes in my scalp twice a week for a month. My scalp was sore. My hair kept falling out. That is over 400 dollars on the safe side of the impossible choice. And all of it did nothing. Because none of it was designed to do anything. Biotin is a building block. Collagen is a building block. Nutrafol is building blocks in an expensive jar. My follicles were dormant. Asleep. Shut down from the estrogen crash after delivery. You cannot feed raw materials to a factory that is not running. The factory needs to be turned back on first. So then I looked at the other side of the choice. Minoxidil. The one thing that actually stimulates follicles. The one clinical option with real evidence behind it. I had it in my Amazon cart. I was going to start that night. Then I read about the case. A breastfeeding mother using topical minoxidil. Her infant developed abnormal hair growth on its face because the minoxidil transferred through her breast milk into the baby. I deleted my cart and closed my laptop and sat there feeling sick. Because I had been that close. I was going to put it on my scalp and then nurse my daughter an hour later and I had no idea it could get into the milk. So minoxidil was gone. The one thing that could actually do what needed to be done and I could not use it. Not while breastfeeding. And I was not ready to stop breastfeeding just to save my hair. No mom should have to make that choice. So I went back to my doctor. And she said what they all say. It is normal postpartum shedding. It will slow down on its own. Give it time. Take your prenatals. Give it time. Like that is an answer. Like watching your hair disappear for months with no timeline and no control is an acceptable medical recommendation. Like I should just sit here pulling clumps out of the shower drain every morning and be patient about it. I asked her how long. She said could be six months. Could be a year. Some women it takes longer. A year. She wanted me to just wait for up to a year while my temples went see through and my ponytail shrank to nothing and I could not look in a mirror without wanting to cry. That is when it hit me. I was not asking for a miracle. I was not asking for my pregnancy hair back overnight. I was not being unreasonable. I just wanted something that could wake up my follicles without putting my baby at risk. But every single option made me choose. Safe but useless. Or effective but dangerous. The supplement industry gave me building blocks my body could not use. The pharmaceutical industry gave me a solution I could not safely take. And the medical establishment gave me nothing at all except wait. I refused to accept those were my only three options. So I started researching at 2 AM like every desperate postpartum mom does. But this time I was not searching for another supplement. I was searching for the thing that did not exist yet. Something that actually reactivated dormant follicles. That sent the growth signal. Not more raw materials. The actual signal. But without minoxidil. Without hormones. Without anything that could get into breast milk. And I found it. Not through a doctor. Not through a Facebook group. Through a research paper I stumbled onto at 3 AM about postpartum follicle dormancy. Here is what I learned and I am going to try to explain it the way I understand it which is probably not perfectly but this is the gist. So when your estrogen crashes after delivery it does not just release all the hair your body held onto during pregnancy. It also messes up the signal that tells your follicles to start growing again. Like your follicles are supposed to go through this cycle where they grow then rest then shed then get a signal to start growing again. But the hormone crash basically shuts that signal off. So the follicles shed the old hair and then they just sit there. Dormant. Waiting for a wake up call that is not coming. That is why biotin does not work. Biotin is a building block for hair. But if the follicle is just sitting there doing nothing then biotin has nothing to contribute to. It is like delivering lumber to an empty construction site. The crew went home. Nobody is building anything. That is why collagen does not work. Same thing. Raw material for a process that is not running. That is why Nutrafol does not work. It is the same building blocks with a better label and a bigger price tag. That is why waiting works for some women eventually. Because over time the hormones stabilize and the signal slowly comes back on its own. But for a lot of women that takes six months or a year or longer and during all that time your hair is falling out and nothing is replacing it and you are just supposed to be fine with that. So what actually sends the signal? There is this thing called a growth factor peptide. And I am not going to pretend I fully understand the science behind it but the way I think about it is this. Everything else I tried was sending building materials to my follicles. The biotin. The collagen. The Nutrafol. All just raw materials showing up to an empty job site. A peptide is different. A peptide is like the phone call that tells the construction crew to come back to work. It does not add more lumber. It tells the workers to start building with the lumber that is already there. It basically mimics the growth signal that your body is supposed to be sending but is not because of the hormone crash. It goes to the follicle and says hey wake up. Rest time is over. Start producing again. And because it is topical and works directly on the follicle it does not get into the bloodstream. It does not get into breast milk. It is not minoxidil. It is not hormones. It is not anything that could affect the baby. For the first time there was an option that was both. Effective on the follicle. AND safe while breastfeeding. Not one or the other. Both. The brand I found was Maven. A peptide serum designed specifically for postpartum hair loss. Not general thinning. Not aging. Not male pattern baldness. Specifically for the follicle dormancy that happens after the estrogen crash. I ordered it that night. And I want to be honest about what I expected. I expected nothing. I had spent over 400 dollars on things that did not work. I had a bathroom cabinet full of supplements that were never going to work because they were the wrong category of solution entirely. I was so burned out on hope that I almost did not order it. But the peptide thing kept nagging at me. Everything else was building materials. This was the signal itself. That distinction made sense in a way nothing else had. It arrived in two days. Light texture. Not greasy. Not sticky. Absorbed into my scalp in seconds. I could put my hair up right after without it looking wet. Applied it at night after the baby was down. First week I forced myself not to check the drain. I was not going to do this to myself again. I just used it every night and tried to forget about it. Week two I was in the shower and I ran my fingers through my hair. Five strands. Maybe six. Not a clump. Not a fistful. Just a normal amount of hair that a normal person would not even think about. I stood there under the water for a long time because I could not remember what that felt like. By week three the tumbleweeds on the floor were gone. My shirts were clean by the end of the day. The baby's crib was not full of my hair anymore. The elastic on my ponytail stopped getting looser every week. Something fundamental had shifted. Not a subtle maybe. A clear undeniable change. By week five I could see new growth. Tiny hairs along my temples. Along my part. Little sprouts pushing through in places that had been bare scalp for months. Not peach fuzz. Real hair. Short but thick and real. I took a photo and compared it to one from five weeks earlier and I sat on the edge of the bathtub and cried. The good kind. By month three my hair looked like my hair again. Full temples. A ponytail that only needed three wraps. Volume I had forgotten I used to have. I wore my hair down for the first time in months and I did not think about it until I was already out the door. That is when I knew something had really changed. Not because my hair was back. Because I had stopped thinking about it. Here is what makes me angry. I spent over 400 dollars on supplements that were never going to work because they were the wrong type of solution. Building materials sent to dormant follicles. Lumber delivered to an empty lot. I almost put minoxidil on my scalp and nursed my baby an hour later because nobody told me it transfers through breast milk. I sat in a doctor's office and was told to just wait for up to a year while my hair disappeared. None of that had to happen. The postpartum hair loss industry sells you building blocks because building blocks are cheap to make and easy to market. The pharmaceutical industry has one real option and it is not safe for nursing mothers. And the medical establishment says wait because they do not have anything better to say. But there is something better. Maven. A peptide serum that sends the growth signal directly to dormant follicles. No minoxidil. No hormones. Nothing that enters breast milk. They are doing some kind of seasonal sale right now I think it is around half off and they have free shipping and a 100 day return policy so there is basically no risk. Stop giving the supplement industry your money for building blocks your body cannot use right now. Stop thinking about minoxidil while breastfeeding. It is not safe. Stop accepting wait as a treatment plan. You can have both. Safe and effective. Your follicles reactivated and your baby protected. That is what Maven does. That is why it worked when nothing else did.
Where the ad sends people
mavenlabs.store
Why Biotin Can't Fix Postpartum Shedding 👆
The Peptide Hair Serum is a powerful blend of bioactive compounds, including five peptides and natural botanical extracts, designed to provide superior cosmetic care for your hair. Peptides like sh-Polypeptide-1 and sh-Oligopeptide-10 help support the appearance of thicker, more voluminous hair, whi...
Shop now: mavenlabs.store(opens in a new tab)









