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Yes, Aurivita Capsaicin Power is more expensive than the generic cayenne capsules on Amazon. And there is a reason for that. Those $15 bags on Amazon contain 0.5mg of dry powder capsaicin packed into a hard capsule. Most of it never reaches your bloodstream. It gets destroyed by stomach acid before it leaves your digestive system. You are essentially paying to supplement your stomach lining, not your arteries. Aurivita contains 3mg of pharmaceutical-grade capsaicin per serving — six times the dose of every major competitor — dissolved in avocado oil inside a sealed softgel that bypasses your stomach and absorbs where fat-soluble compounds are designed to absorb. That costs more to manufacture. Which is why it costs more to buy. But here is what the image on this ad says that is worth thinking about. Your arteries won't fix themselves. Every month without properly delivered capsaicin is a month your endothelium is not getting the activation signal it needs to produce nitric oxide naturally. The cheap bottle does not do that job. It just looks like it does on the label. Was $89. Now $54. Only while pouches last. 120-day money back guarantee. If you do not feel the difference, you get every penny back. https://aurivita.co/products/cayenne-pepper-softgels