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As some of you know, we just launched a new evening ritual product. Well, today, we just released the video that tells its story. Since day 1, MUD\WTR has felt like making art. When I started this company in my art studio in 2018, there was a sense of freedom and purpose that I had never felt before outside of a canvas. As we’ve grown, I’ve had to grow with it. I no longer design, create content, or write all day — my job is to find people who are the best in the world at what they do and give them the vision and resources to do the best work of their lives. But every once in a while, I get to spend a week creating and tapping back into that freedom and purpose that started it all. This video showcases one of those weeks. I was tasked to paint and narrate the inspiration behind our new :rest blend, and @thechriskeener and @zack.mizurik helped me capture the process. Please share it with a friend that could use some rest and let us know what ya think.