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I'm going to save you 6 months of overthinking what your membership should be about. What you need is a byproduct-ship. Not an info-heavy, this-should-have-been-a-12-week-course-or-3k-coaching-program ship. So what's the difference? A byproduct-ship takes something you already do or would love to do more of and turns it into the very thing you're able to charge monthly recurring revenue for. For example... I am an advertiser. My background is media buying. Skool is my biggest client. Running ads for the platform has become my main thing now. It's like my job, right? Now I take the lessons from all the tens of thousands I spend every day and apply them to my own membership business. I document my efforts and templatize what's working. My traffic challenge is a byproduct of what I learn from my work and do for my business. And that's exactly why it's actually valuable for people and actually sustainable for me. Another example. You might not know this but I've been teaching membership building since 2022. One of my most successful students (turned business partner and best friend) just started a design club. She made over 400,000 sales on Etsy and tens of thousands of designs. The reason she keeps winning is that she never stopped evolving as a designer. She's sharing her creative diary with people. Work she does anyway that is insanely valuable for others. Starting to see the pattern? Another one that hopefully drives it home. A student of mine shared how he went from $0 to $874 during my 28-day traffic challenge (not typical, not trying to imply this will happen for anyone else, just sharing to illustrate the example). He created a detailed debrief including video, so of course I had to pin him and check out his community. After struggling with anxiety and panic for years, he found information and tools that helped him rewire his brain and find a way out. Now he shares them with others. Here's the bottom line: The work you do for yourself is what becomes your membership. It's what is most attractive to others (after all, you spent years doing this, haven't you?). It's where you already have information, routines, and learnings coming in daily. Now you just make it accessible. The challenge format is incredibly marketable and so are the productized byproducts. That's what you promote. Not that you have a membership. Think of it as not promoting the town but promoting the bakery and cookies in town. That's what really clicks with people. Now what if you don't have something? Like, anything? Most people do. They're just too afraid to publicly share that this is who they've intentionally worked on becoming. It's the most freeing and empowering thing in the world to declare it publicly. But if you aren't there yet, you can do what a lot of people do and turn the work on your personal brand, content, or first business into a follow-along journey. There's nothing wrong with it as long as you stay honest about what you know and don't know and don't make any promises you can't keep. And it's genuinely valuable for people. Often when someone already has more expertise, they can't reach a complete beginner anymore. I had a lovely member cancel my membership and when I asked her why, she let me know there was no video on how she could change the color of one of the graphics I provided in Canva. She needs something meeting her at her level. There are so many lives that need role modelling from true journeys on so many levels. You think you've got nothing to offer, but if you set a goal for yourself and walk there, you'll create so much valuable byproduct in no time that you could fill a whole membership with it. Oh wait. That's the point. This is exactly what I teach inside Grow With Evelyn. How to build a membership that runs on what you already do, get traffic to it, and turn it into monthly recurring revenue without burning out or pretending to be something you're not. You can try it free for 7 days.