Ad copy

Two tradies from Dubbo, Country NSW decided to fix something the skincare industry had ignored for decades: blokes. Three years after launching, we have 40,000 customers, $3.5 million in sales, and we're already live in the US. Now we want you to own a piece of it. Now accepting expressions of interest to own shares in Frasé Skin. Back in 2020, we were nicking our mum's pink clay face mask and loving the results. Not so much the pink clay mask part. So we went to the supermarket to find something made for blokes and couldn't believe how far behind the men's market was. Cheap formulations. Generic branding. Nothing that spoke to the everyday working man whose face cops the sun, sweat, and grime every single day. One conversation over smoko later, the idea for Frasé Skin was born. We launched in May 2023 and got to work. Three years in, we've grown to 40,000 customers and over $3.5M in annual sales, with a subscription model that's live and scaling. We're already selling in the US through our own e-com store, and we're launching on Amazon US in June/July 2026 to reach almost 30 million more men whose skin gets punished every day just like ours. We tapped an untapped market. By doing so, we built a movement. Now we're inviting our community to own a piece of what comes next. Express your interest below, takes 60 seconds. www.onmarket.com.au/offers/frase-skin-eoi/ Always consider the general CSF risk warning and offer document before investing.