Karly Miller Facebook ad: “Change Millions of Lives”

About this ad

Meta Ad Library ID

1506371571197502

Platforms

Facebook, Instagram, Messenger and Threads

Relaunches

0

How we count

Ad text

At my niece's funeral, 11 of us were dressed exactly the same. She was 19. Nobody saw it coming. The week after we lost her, my sister called me at midnight. Her voice was different. Not crying. Calm. She wanted me, her, my brother-in-law, the cousins, the grandparents, our mother, and our niece's two best friends to all wear the same thing to the funeral. I told her it didn't make sense. People weren't going to look at us like a team at a memorial. She said something I haven't been able to forget. "I'm not doing it for us." The boxes arrived 2 days before the service. Eleven hoodies, all the same color. The front said "you are enough." The back said "Dear person behind me, the world is a better place with you in it." I wasn't ready for what happened next. A man stopped my brother-in-law in the parking lot of the funeral home. He'd just buried his son the week before. He read the back of the hoodie and asked if he could take a picture. He sent it to his daughter that night. She's still alive. He told me at the reception, holding my hand, sobbing. A woman stopped my mother at the airport flying home. She'd been crying in the bathroom for 10 minutes before she found the courage to come out and tap my mother's shoulder. She didn't say what she'd been going through. She just said thank you and walked away. A waitress at the diner read it the morning after. She came back to our booth 15 minutes later. She'd had postpartum after her second baby and never told anyone. She told us. We were strangers, and she told us anyway. This kept happening, and it's still happening. We've been wearing these hoodies for months. My mother wears hers to the cemetery and gets stopped on the way out almost every visit. My brother-in-law wears his to work on Mondays because Mondays are bad. My sister wears hers everywhere. I started keeping a note on my phone of every encounter and I stopped counting at 53. The brand is called DearPersonCo. They donate a portion of every sale to mental health organizations and they've donated nearly half a million dollars so far. We didn't know that when my sister placed the order. We weren't trying to make a statement. We just wanted to do something for the next family before they became us. If you've lost someone, you already understand. Loving someone doesn't end when they do. Wearing this is how we keep her with us, every week. They have hoodies, crewnecks, t-shirts, and zip-ups in extended sizes. Their biggest sale of the year is right now. Everything is up to 65% off sitewide.

Where the ad sends people

dearpersonco.store

Change Millions of Lives❤️

"Spread the power of kindness with our inspiring hoodie. This ultra-comfortable hoodie features a captivating message that encourages compassion and goodwill. Embrace warmth, comfort, and a positive mindset while making a statement for a better world. Join the movement and wear kindness proudly. Sho...