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Three reasons people have stopped buying bagged ice. 1. The money. A bag every trip, every weekend, all summer. A small cost you pay forever. 2. The mess. It melts into your cool box, your food gets wet, and you tip a bucket of water out at the end of the day. 3. The waste. Every bag is a plastic bag, and every one ends up in the bin. Zero Ice fixes all three. Freeze it, use it, rinse it, freeze it again. Your cool box stays cold, your food stays dry, and you buy it once. Start with the Reusable Cubes.