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Confession time. 🤍⁣ ⁣ I hate social media. I have run a business that lives on it for over ten years. The math has not made sense for a long time and I think you might be doing the same math.⁣ ⁣ I had a post go viral last year. 3.2 million views. Zero new followers. Zero sales. A Pinterest Pin I posted two years ago quietly outperforms it every single month. This is the kind of stuff I have not been saying out loud because the whole industry has agreed not to.⁣ ⁣ I know a woman who left in 2021. Her business has grown 165% and I have been heads down inside her work for six months genuinely trying to build a quieter version of all of this.⁣ ⁣ We sat down and recorded the whole conversation. Just the two of us talking through exactly how she did it. Go listen to it here:⁣ jennakutcher.com/kate ⁣ If you have been carrying the same secret, save this. You are not crazy. You are just done.