Mental Health Diaries Facebook ad: “Change Millions of Lives”

About this ad

Meta Ad Library ID

1518516413176498

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

1

Niche

Skincare & Beauty

How we count

Ad text

"I would buy one if it came in a zip-up." I've read that comment so many times I could say it in my sleep. If you have no idea what I'm talking about, we make a hoodie with "you are enough." on the front and "Dear person behind me, the world is a better place with you in it." message on the back. Thousands of people wear it every day and strangers tap them on the shoulder to say thank you. It's become one of the most recognized messages in the country. And the number one thing people kept asking us for was a zip-up version. Today it's finally here. And it's already selling faster than anything we've ever restocked. My name is Heather, a co-founder of DearPersonCo. And for the last six months I've been reading your comments and working on getting this right. We did have zip-ups before, but the quality just wasn’t there. The sizing was off, the zipper wasn’t great, and once that was pointed out, I knew we couldn’t keep selling something like that. So we pulled them completely. Our most requested product, gone from the site, for six months. We lost sales every single day. I didn't care. I'd rather lose the money than lose your trust. So we started over. Better zipper. Softer fabric. Fixed sizing. This is the best version of the zip-up we've ever made. And please make sure you're ordering from dearpersonco.store. There are dozens of knockoffs out there that steal our message and donate nothing. The comments I kept getting broke my heart in the best way. "I need a zipper because of my joints." "My dad is a disabled vet and can't do pullovers." "I have hot flashes and need to be able to unzip." "I live in Florida and hoodies don't work for me." Different people. Different reasons. All waiting for the same thing. We restocked a few hours ago. Purchases started coming in before I even had time to post about it. That's how many of you have been checking the site. We donate a portion of every sale to mental health organizations. That's who we are. Every product carries the same message. Hoodies, zip-ups, crewneck sweatshirts, t-shirts. Whatever works for your body, your climate, your life. The zip-ups come in 10 colors. They're up to 55% off right now. I don't know how long the stock will last. The waitlist was longer than I expected and this first batch is limited. If you've been one of the people commenting "let me know when the zip-ups are back," this is me letting you know. Don't wait on this one. https://dearpersonco.store/products/dear-person-behind-me-zip-up-hoodie

Where the ad sends people

dearpersonco.store

Change Millions of Lives❤️

Note: All our sizes are unisex, but if you'd like a more baggy, loose fit, we recommend you order 1 size up your usual size