Merwave ad creative
Merwave
Merwave

Inactive· since Aug 27, 2026

9
days it ran
0
relaunches

Ad copy

Curly hair is coarser. It forms bouncy ringlets or tight spirals. Volume begins at the scalp because curls rise. But wavy hair… Wavy hair makes an 'S’ shape pattern. Gentle, loose bends. It stays close to the scalp, giving less volume at the root. Its movement comes from the length. Yet most people bundle wavy and curly hair together. When they’re two different hair types. So, how should you treat wavy hair differently? Due to its tighter curl pattern curly hair loses moisture faster than waves. Hence why curly products contain heavy moisturisers such as butters and oils. Which are often too rich for wavy hair. Makes it look limp and greasy. Instead choose lightweight products that are water based and contain extracts. They let waves flow without that crunchy look. Foam is a wavy girl’s best friend. It’s airy, whipped texture is lightweight. Creates space between your hair strands for that defined, soft look, without heaviness. People ask… ‘’Why can’t I get thick ringlets?’’ ‘’My hair volume is nothing like that photo’’. Your hair is wavy, not curly. Forcing it won’t work. Learn to love your hair for what it is. Naturally beautiful. Unique to you. Over 180,000 women have used the Merwave Wavy Hair Kit to awaken their waves. Click 'learn more' to see what they're raving about.

Wavy Hair Isn't Curly

Square peg, round hole

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Merwave Ad — Ran 9 Days | Crush Ad Library