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I started this in my kitchen in 2023 with a pot of beef fat from a local farmer and a question I couldn't let go of: why does every "natural" skincare product have ingredients I can't read out loud? There was no plan. My wife and I were just trying to find something we actually trusted to put on our kids' skin. We couldn't find it. So we made it.Two years later we're making over 1,000 jars a day and shipping across the USA, UK, Ireland and Canada. I still can't believe it some days.