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Retailers are under pressure to deliver smarter, faster, and more personalised experiences in 2026, and AI is central to that shift. In a new article for @IMRG, UK Managing Director Barley Laing explores how retailers can maximize AI’s impact across data quality & customer journeys for profitable growth. We’ve also created an at-a-glance booklet guide with the core themes and recommendations from Barley’s IMRG article. 📘 Start with the guide, then read the full article here: https://www.imrg.org/blog/maximising-the-impact-of-ai-in-2026/