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Before there was a formula, there were thousands of conversations. Stories from mamas learning to navigate their recovery, make peace with their scar, and find confidence in a body that had done something extraordinary. Each story challenged us to think differently about scar care, and look for ways to honour the mamas healing from how they brought life into the world. So we took our time. Every ingredient, texture and detail was carefully considered until we had created something entirely new: a scar serum designed to support both the physical and emotional journey of recovery. Last night, our Complex Scar Serum was recognised with the Viva Beauty Award for Innovation. To everyone who shared their experiences, trusted us with their recovery, voted, and championed us along the way, thank you. This award has our name on it, but it belongs to every woman whose story helped shape this incredible journey 🤍