Ad copy

@gracieabrams is irresistible as the star of @chanelofficial’s latest fragrance campaign. The Grammy nominee has long used perfume as a tool in her songwriting, and now she’s the face of one, too, as the new spokesmodel for Coco Mademoiselle Crush Absolu. Her ad film, directed by Joe Wright, also marks her first pseudo-acting role (next, she’ll star in an A24 project from Babygirl director Halina Reijn). She runs in the rain, dances, and bodysurfs in a French café, and—naturally—her bob looks fabulous while doing it all.