Charlie Johnson ad creative
Charlie Johnson
Charlie Johnson

Inactive· since May 24, 2026

51
days it ran
0
relaunches
2,893
EU reach

Ad copy

Most coaches with a big audience never crack the next revenue level. Tabby had everything going for her on paper. 50k Aussie a month. Huge audience. Inbound flying in. 1000 new followers a day. Half a million views on a single Reel. One of the most marketable coaches in Australia. But the back end of the business couldn’t keep up with the front end. Multiple offers competing with each other. No closing rate tracked. A challenge product pulling people away from her high ticket. Pricing structured for Australia while the US market was sitting there ready to pay upfront. Big audience. Untapped machine. I sat down with her in person and recorded the whole strategy session for YouTube so you’ll see exactly what we built together. Here’s the rebuild. We simplified her offer suite down to one clear high ticket signature program with one downsell behind it. No more confusion for the client. We added an upsell at week 3 that doubled the value of every client coming through the door. We rebuilt her sales tracking so she could see her closing rate clearly and know exactly where to focus next. We changed her payment processor so she could finally sell upfront to the US and Canada at proper pricing. We restructured her DM and setter playbook with voice notes, daily accountability, and proper volume so her inbound actually got worked. We added CTAs into her stories so the audience she was already crushing actually turned into booked calls. Result. From 50k to 68k a month. Same Tabby. Same audience. Same skill set. Sharper machine. This is the part most coaches miss. Going viral doesn’t print money. A converting machine prints money. If you’ve got the audience, the work isn’t more content. The work is the back end catching what the front end is already throwing at it. If you’ve got the audience and you know the conversion is the next unlock, comment “Tabby” and I’ll send you the full breakdown of what we built.

Charlie Johnson

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Charlie Johnson Ad — Ran 51 Days | Crush Ad Library