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I held this Jamdani Pure Handloom Muslin 2pc Unstitched Dress Material up to the window. Light passed through it. The cotton is so fine the tradition once called it woven air. Then the motifs. Small raised figures across the field, each one lifted into the cloth by hand, one warp thread at a time. I turned the fabric over. The motif was there on the reverse too, because it is not printed and not embroidered, it is part of the weave. A single motif takes twenty to thirty minutes. You are not buying a print. You are buying the loom-hours.