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The inset shows you what's actually happening. Tiny plant-derived fragrance capsules, bonded to your fabric during the wash, breaking open with every swing and releasing neroli's citrus-floral scent. Microencapsulation Technology™ — the reason Kind Laundry Neroli Zen Scent Booster stays active for up to 12 weeks. Not a one-time burst. A continuous release. Every match. Every serve. Every move. Add it to any wash. The capsules do the rest.