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Four rinses into your dog's bath and the coat still feels like it's holding shampoo hostage. Your arms are cooked. Your back is screaming. And you can already tell that in an hour you're going to run your hand through the coat and feel that familiar waxy film. It's not the dog. It's not you. Thick shampoo is dense. It sinks into a heavy coat and clings to the undercoat like it's paying rent. So you rinse again. And again. Our foam wash rinses clean the first time and leaves the coat soft, not waxy. It's a whipped foam. Mostly air. It spreads through even the densest coat in seconds instead of sitting on top in clumps. You massage it through for a couple of minutes. Then one rinse... And it all falls away. No residue buried in the undercoat. No film showing up an hour later. Soft, shiny coat, nothing left in it. And if you're thinking foam sounds like it'd be even harder to rinse out than shampoo... it's the opposite. Thick shampoo clings because it's heavy. This foam breaks down the moment water hits it. That's why one pass is all it takes. The dog is clean before they have had time to get sick of the bath. Chamomile-based. Plant-derived cleansers. Glycerin for softness. No sulphates. No parabens. No artificial dyes. Australian made. See what one rinse actually feels like on a thick coat: https://furlique.com.au/products/whipped-foam-wash-pupaya