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Apple Gadgets is Hiring – Senior Executive, Paid Performance & Measurement Department: Digital Marketing Vacancy: 02 Job Location: Panthapath, Dhaka Employment Status: Full-time Salary: Up to BDT 50,000 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐑𝐨𝐥𝐞: Apple Gadgets is looking for a Senior Executive, Paid Performance & Measurement who will be responsible for driving measurable growth across eCommerce sales,website sales, app sales, customer acquisition, re-engagement, and retargeting through data-driven paid media campaigns. The selected candidate will take ownership of performance marketing campaign execution, optimization, tracking, reporting, and performance improvement across Meta Ads, Google Ads, TikTok Ads, Performance Max, and App Campaigns. This role requires strong analytical ability, execution accuracy, and a clear understanding of web and app-based growth funnels. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: ● Take ownership of planning, executing, managing, and optimizing paid media campaigns across Meta, Google, TikTok, Performance Max, and App Campaigns. ● Be accountable for driving eCommerce sales, website sales, app sales, app installs, customer acquisition, re-engagement, and retargeting performance. ● Monitor campaign performance regularly and optimize based on key metrics such as ROAS, CPA, CPI, CTR, CPC, conversion rate, and purchase value. ● Analyze campaign data to identify performance trends, challenges, growth opportunities, and budget optimization areas. ● Conduct A/B testing across creatives, audiences, ad copies, offers, placements, and campaign structures to improve campaign efficiency. ● Develop and manage audience strategies, including custom audiences, lookalike audiences, retargeting audiences, and event-based segmentation. ● Ensure accurate implementation and monitoring of website conversion tracking, app event tracking, pixel setup, attribution, deep links, and campaign measurement. ● Prepare weekly and monthly performance reports with clear insights, results, and actionable recommendations. ● Ensure all campaigns are executed accurately, timely, and in alignment with Apple Gadgets’ sales, growth, and digital marketing objectives. 𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Work closely with: ● Brand team for creative assets, ad visuals, videos, and performance creatives. ● Product/Web team for event tracking, product landing pages, website optimization, and deep links. ● BI team for audience insights, performance analysis, and data-driven decision-making. ● Tele Sales and Sales Operations teams for lead quality, sales feedback, conversion insights, and campaign performance improvement. Ensure all paid media activities are aligned with Apple Gadgets’ overall growth, sales, and business goals. 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬: ● 3 to 5 years of experience in Performance Marketing or Digital Advertising. ● Hands-on experience in eCommerce growth, website sales, app sales, and app install campaigns. ● Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4,GTM, and Meta Events Manager. ● Experience with Google App Campaigns, Performance Max, retargeting, and conversion tracking. ● Strong understanding of eCommerce growth funnels and web/app user acquisition funnels. ● Ability to analyze campaign performance data and optimize campaigns based on measurable KPIs. ● Strong attention to detail, execution accuracy, communication, and team collaboration skills. ● Experience in eCommerce, retail, tech, gadget, or consumer electronics industry will be considered an added advantage. 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: ● Experience with Firebase, Adjust, AppsFlyer, or Branch. ● Experience with Dynamic Product Ads, Catalog Ads, and event-based retargeting. ● Google Ads, Google Analytics, Meta Blueprint, or TikTok certification will be considered an advantage. 𝐂𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧 & 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: ● Yearly Salary Review ● 02 Festival Bonuses ● Health & Life Insurance ● SMILE Package ● Quarterly Award ● Performance Bonus ● Provident Fund ● Service Award ● Birthday Gift ● Work Anniversary Benefit ● Leave Encashment Apply Now Interested candidates are requested to send their CV to: [email protected] Email Subject: Senior Executive, Paid Performance & Measurement