Rudie ad creative
Rudie
Rudie

Active· since Jul 8, 2026

67
days running
0
relaunches

Ad copy

Six months ago, we shut Rudie down. Not because we failed. Because we learned the period underwear everyone calls "sustainable" is still mostly synthetic. Plastic, against the most sensitive skin on your body, every single month. So we stopped. Three years and hundreds of samples later, we cut the synthetic content by up to 70%. 92% bamboo. A multi-layer leak-proof gusset with a seaweed-fibre barrier. The most honest underwear we have ever made. And we are not done. It's live now. Shop the collection. → https://www.rudie.com.au/

Rudie Is Back. Shop Now.

Founding offer: a free bra with every box Before you buy another pair We shut our own brand down over the plastic in it. Rudie sold period underwear for five years. Then we tested the fabric and found what most of the industry is made of: 20 to 30% synthetic plastic, sitting against your skin all da...

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Rudie Ad — Running 67 Days | Crush Ad Library