

JhaJi Store
Active· since Jan 19, 2026
- 237
- days running
- 0
- relaunches
Ad copy
Lal Mirch Bharua is one of the truest expressions of the food traditions of UP and Bihar. This pickle is made only in winter — from late December to mid-March — when fresh red chillies arrive and kitchens slow down to make it properly. As the new year begins, we invite you to be part of this tradition. Request someone you know in UP or Bihar. Ask them for a jar. And while you’re at it, order one from us too.
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