Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 12, 2026

10
days it ran
2
relaunches
114
EU reach

Ad copy

My son has sensitive skin the way some kids have asthma. It's just there. Part of him. Something we learned to manage around — long sleeves in summer, specific detergents, checking ingredient lists before buying anything that touched his skin. For a few years we had it under control. The right emollient, applied consistently, kept the flares infrequent enough that we could almost forget about it. Then something shifted. I don't know if it was a new batch of the product. A change in his skin as he got older. A different season. But around the time he turned ten the patches started coming back more frequently and the emollient that had been working started doing less. We tried a different one. His arm flared within a week. Tried another. Same thing. The GP referred us back to the paediatrician. She prescribed a short course of steroid cream to bring the inflammation down and recommended we switch emollients again. We did. It calmed. We backed off the steroid cream. Three weeks later it was back. At this point I started paying close attention to what was actually in the products we were using. The emollient we'd been applying twice daily for two years — the one that had worked, then stopped — had twenty-three ingredients. I went through them one by one. Several were preservatives. Methylisothiazolinone. Sodium benzoate. Compounds used to prevent microbial growth in water-based formulas. The new ones we'd tried had similar lists. Some longer. All water-based, all requiring preservatives to keep the water from harbouring bacteria. For a child with a hypersensitive immune response and a compromised skin barrier, we had been applying products containing multiple biologically active synthetic compounds twice a day for years. Every day. To already reactive skin. I started wondering whether the products themselves were part of the problem. Not the main problem. The barrier dysfunction is genetic — that's real. But if the skin's immune system is primed to react, and you're applying synthetic compounds it doesn't recognise twice daily to a compromised barrier, you're not giving it a clean environment to repair. You're adding variables. I started looking for something with no water. No preservatives. No emulsifiers. Something where every ingredient was a natural fat the skin could actually absorb and use — not just sit on the surface. Beef tallow came up repeatedly in what I was reading. The fatty acid profile mirrors human sebum — the oil the skin barrier is built from. Grass-fed specifically, because the fat composition is different from grain-fed. Four ingredients total: beef tallow, raw honey, cold pressed olive oil, organic beeswax. Nothing else. No water. No preservatives. Nothing his immune system would need to identify and respond to. I switched him cold. Stopped the emollient entirely. Applied the tallow twice daily after bathing, same routine we'd always had. The first week I was watching for a reaction. Nothing. Skin looked the same, maybe slightly less red around the edges of the main patch. Second week the patch on his forearm started visibly reducing. Not the flattened, suppressed look of the steroid cream — genuinely smaller. The texture changing from raised and raw to something approaching normal skin. By week six I took the photo on the right. Same arm. Outside in the afternoon light. The patch almost entirely gone. Skin calm, no redness, no raised edges. He hadn't mentioned the itching in weeks. I've thought a lot about those years of twice-daily emollient application. About whether we were inadvertently maintaining a low-grade irritant cycle the whole time. About why none of the appointments ever involved looking at the full ingredient list of what we were applying. I don't think anyone was negligent. I think they prescribed what the evidence supported. But the conversation was always about managing the inflammatory response, never about eliminating the synthetic compounds from the barrier environment and seeing what happened. For us, that one change made more difference than anything else we tried. → bare-ritual.com P.S. We switched completely at week one — no emollient, no steroid cream during the six-week period. Tallow twice daily after bathing. The after photo was taken at six weeks. P.S.S. There's a 90-day money back guarantee. No return required. For a kid with chronic reactive skin it costs nothing to find out. P.S.S.S. Four ingredients: grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. That's the entire formula. Nothing synthetic. Nothing his skin has to react to.

Every Moisturiser Made It Worse

The way he's stopped talking about it — not because it's better, but because he's tired of it being a conversation. You've tried the things they told you to try.

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Michael Harrison Ad — Ran 10 Days | Crush Ad Library