NHK WORLD-JAPANNHK WORLD-JAPAN Facebook ad: “It all began with 20 tons of discarded…”
Ran for 7 days, from October 5 to October 12, 2026, the last day Crush saw it.
Run by NHK WORLD-JAPAN on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1611874683967727
- Platforms
- Relaunches
- 0
- Niche
- Fashion & Apparel
Ad text
It all began with 20 tons of discarded jeans from the USA and two denim diehards from Japan.👖💙 In a quiet Tokyo neighborhood, business owner Yamasawa Ryoji teamed up with Kawahara Takuya, now the brand’s creative director of apparel, to create a reconstructed denim line using discarded jeans. Working with a tailoring shop, tattered denim is reborn as fine vintage fashion.🪡♻️ Zero Waste Life: Jeans Genie｜24/7 On Demand｜NHK WORLD-JAPAN website. Also available on Android TV, Amazon Fire TV, ROKU and Apple TV – depending on your location.
