Ben Simkin Facebook ad: “The AI First Company”

About this ad

Meta Ad Library ID

1612113893190072

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

5

EU reach

125

Niche

AI & Software

How we count

Ad text

The people who waited were right to. For two years, the AI industry has been selling everyone the same line. Move fast. Adopt early. Stack the tools. Or get left behind. I bought it. Two years ago I went all in. Thirty years building tech companies. Wrote my first code from 1970s computing manuals. Contributed to the Linux Documentation Project. Personally spent $30M+ on paid advertising. Helped clients generate $2.8B in revenue. If anyone should have nailed AI, it was me. Six months in, I looked at the numbers. Forty-seven people on payroll. Eleven AI tools running across every department. A dozen monthly subscriptions. Hours every week spent learning new platforms. Revenue: down. Margins: worse. Team capacity: gone — half their week was being spent learning AI instead of doing the work that paid the bills. Thirty years of technology experience, and the business was going backwards. It wasn't my fault. It wasn't the early adopters' fault either. There's a name for what happened to all of us. It's called the Retrofit Trap. When AI gets bolted onto an existing business, the business inherits every limitation of the original design. The roles assume humans doing manual work. The offer is priced around human delivery costs. The whole structure was built for a world that no longer exists. A jet engine on a horse cart is still a horse cart. Marcus is a marketing agency owner I know. Fifteen staff. $3M in revenue. He did exactly what the gurus prescribed. Eleven AI subscriptions. $2,400 a month. ChatGPT for the content team. Midjourney for design. Zapier automations. Custom GPTs. Four months later: revenue flat, margins slightly worse, team busier than ever. He'd retrofitted. He hadn't re-engineered. The way out is one question. And almost nobody is asking it. "If I were building this business today, from scratch, knowing what AI can do — would it look like this?" For most owners, the answer is painfully no. That answer is the start of the re-engineering. Different offer. Different team structure. Different delivery model. Different pricing. Sarah runs an agency in the same market as Marcus. Twelve staff. $2.5M. She didn't buy a single AI tool. She sat with that one question for a week. Then she redesigned the business around what AI made possible. Eighteen months later: team of seven, the people who stayed got raises, margins from 22% to 45%+, onboarding from three weeks to three days, revenue per team member nearly doubled. Same market. Same clients. Completely different business under the hood. I wrote everything I learned into a book. The AI First Company. 35 chapters. The Retrofit Test scorecard, the 7-zone business map, and the 90-day re-engineering roadmap. $7. 365-day money-back guarantee. The reason it's $7 — most of the people who need this most would talk themselves out of $97. I'd rather have ten thousand business owners thinking properly about this than another year of watching smart people get retrofit-trapped. The wait was the right move. The experiment is over. The framework is in your hands. → Get The AI First Company — $7

Where the ad sends people

info.themastermind.com.au

The AI First Company

What If You Could Run Your Entire Business With Half the Team and 5X the Output