SplitBase Facebook ad: “How Riddle Oil Added Six-Figures in Monthly Revenue…”

About this ad

Meta Ad Library ID

1613005606483389

Platforms

Facebook, Instagram, Messenger and Threads

Relaunches

2

How we count

Ad text

This premium fragrance brand had a problem most 8-figure DTC brands run into. They were scaling fast. Paid media was ramping. Traffic was pouring in from Meta, Google, and beyond. But conversions weren't keeping pace with the spend. The site looked fine on the surface. But customers were confused by the product line. They didn't understand the layering system or know which product to try first. And the overall experience wasn't doing the brand justice. Sound familiar? Most brands in this spot assume they need a redesign. This brand thought so too. But a redesign without knowing what's actually broken is just an expensive guess. So we started where we always start: research. Customer behavior analysis. Voice-of-customer research. Heatmaps. Journey mapping. We studied how real visitors moved through the site, where they dropped off, and what actually pushed them to buy. Then we tested. Not random stuff. Targeted experiments around product education, navigation, trust messaging, and how the full product system was presented. That CRO program delivered a 7x ROI in the first three months. Then it kept climbing. Conversion rate went up. AOV went up. Add-to-cart went up. The revenue impact over 12 months: $2.4M+. No guessing. No "best practices." Just a research-backed testing program built around how Riddle's actual customers think, shop, and buy. If your brand is doing $10M+ and you're spending big on paid media but your site isn't converting the way it should, this case study shows a different approach. See exactly how we did it ↓

Where the ad sends people

https://splitbase.com/

How Riddle Oil Added Six-Figures in Monthly Revenue Through Strategic CRO & Website Redesign

Riddle Oil was experiencing rapid growth and investing significantly in paid media acquisition, but their website wasn't keeping pace with their ambitions. This new website helped them hit their goals and added 7 figured in revenue.