Ad copy

We ran an ad last month that said "built for men." We got complaints. Apparently saying a product is designed specifically for male skin is controversial now. We read every complaint. We changed nothing. Bare Ritual is built for men. Male skin is thicker, produces more sebum, and takes more abuse — from shaving, sun, and not taking care of it for 30 years. Generic skincare doesn't account for that. We do. 4 ingredients your skin actually recognises: ✓ Grass-fed beef tallow ✓ Raw honey ✓ Extra virgin olive oil ✓ Beeswax No water. No synthetics. No formula designed for someone else. 470,000+ men bought it. Zero of them complained it was too simple. Built for men. Not sorry about it.