Velvet Hair Salon Facebook ad: “See a difference in 30 days”

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1616302996111696

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Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

3

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My daughter stopped saying "it itches" when she was about three. Not because it stopped itching. Because she'd been saying it for so long that she stopped expecting it to change. ========= She's six now. She has had eczema since she was fourteen months old. We have tried everything. I'm not using that phrase loosely. I mean we have genuinely, methodically, expensively tried everything. ========= Dairy eliminated at 18 months. No change. Gluten eliminated at two. No change. Every fragrance, dye, and preservative removed from everything in our home — washing powder, soap, shampoo, fabric softener. The lot. No change. New bedding. Hypoallergenic covers. Cotton only. No stuffed animals in the bedroom. No change. Two different prescription steroid creams. They'd calm a flare. The flare would come back. A referral to a paediatric dermatologist. A patch test. Results: "multiple sensitivities — environmental triggers likely." Environmental triggers. We'd already changed her entire environment. ========= I have a note on my phone that I started three years ago. It's a list of everything we tried. It's 47 lines long. At the bottom I wrote: "what are we missing?" I wrote that two years ago. The answer wasn't in the note. ========= The pattern was always the same and it took me embarrassingly long to notice it properly. Good days. Sometimes a full week of good days. Then bath night. Then two days later the flare. I'd been blaming the bath products for years. Changed them twelve times. Tried every "sensitive skin" and "eczema-friendly" formula available. I'd never thought to look at the water itself. ========= A woman in an eczema parents' group I'd been in for two years posted something that stopped me. She wrote: "if you've changed everything except your bath water, you haven't changed everything." I read it three times. Then I googled "chlorine eczema children." ========= Here's what I found. And why I think every parent in an eczema group should know this. ========= Tap water is treated with chlorine. 98% of US municipal supplies. The same chlorine used to sanitize public swimming pools. Chlorine destroys organic material on contact. Your child's skin barrier is organic material. For children without eczema, the skin barrier can absorb this damage and recover between baths. It's not ideal but the body manages it. For children with eczema — whose skin barrier is already compromised, already inflamed, already struggling to retain moisture and keep bacteria out — chlorine exposure at every bath isn't a minor irritant. It's stripping what little barrier function they have left. Every bath. Resetting the damage we'd been trying to repair for three years. ========= The emollient cream was landing on skin that had just been chemically stripped. We were trying to fill a bath with the plug out. ========= And the hard water. 85% of American homes. Dissolved minerals — calcium, magnesium, iron — coating the skin surface after every wash. That mineral film doesn't just sit there. For eczema-prone skin it actively triggers an inflammatory immune response. The skin sees the minerals as a foreign substance and reacts. The flares that came two days after bath night. That was the immune response. That was the skin reacting to the mineral deposits from the bath water. Not the bath products. The bath water. ========= I installed the Lucinn Pro the same day I read about it. I didn't tell my husband what I was doing because I couldn't take another thing not working. I needed to try it quietly and see. ========= Bath one. She said the water felt "softer." I didn't know how to explain to a six-year-old that tap water has chemicals in it. I just said "it's a special filter." She seemed satisfied with that. Days one to four. Watched for the flare. It didn't come. I told myself it was too early to know anything. Bath two. Same. No flare after. I started to feel something I hadn't felt in a while. Something close to hope. I was scared to name it. Week three. She came downstairs in the morning and didn't scratch before breakfast. This doesn't sound like much. It is everything. The scratching on waking was a constant. A ritual. It had just become part of our morning. And then it wasn't there. Week six. Her dermatologist appointment. He looked at her skin and said "this is significantly improved." I told him what we'd changed. He paused. "That would absolutely be contributing," he said. I asked why nobody had mentioned it before. He said "it's not something we routinely test for." I went home and cried in the car. Month three. She said "Mummy my skin doesn't itch." Not as a complaint. As an observation. Like she was noticing the absence of something she'd gotten so used to she'd forgotten it wasn't supposed to be there. ========= I want to be honest with you because you deserve honesty after everything you've already been through. Her eczema isn't gone completely. It's eczema. It's complex and it's lifelong and some things are beyond any single intervention. But the frequency of flares has reduced by around 70%. That's not a clinical number. That's me counting the bad weeks this year versus last year. The severity has reduced more than that. We still use the emollient. We still have the prescription cream for bad days. But the bad days are no longer every week. They're not even every month. We changed the water. We changed the thing that had been undoing everything else. It wasn't in my 47-line note. Nobody told us to look there. ========= Lucinn Pro. 20-stage filtration. Removes 99% of chlorine, heavy metals, and mineral deposits before the water touches your child's skin. Wall mounted. Installs in under 3 minutes. No tools needed. 60-day money back guarantee. 40,000+ customers. 4.9/5 stars. 60% off today. If you've changed everything except the bath water → ========= P.S. Last week she asked me why her friend's skin is always red and scratchy. I told her some people's skin is more sensitive. She said "maybe they need a special filter." She's six. She figured it out. I wish her dermatologist had too.

Where the ad sends people

lucinn.com

See a difference in 30 days

Easy to install. No plumber needed. Filters last up to 3 months.