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Five of your reps close 70% of the revenue. The other twenty-five hear "let me think about it" and let the customer walk. That's not a talent problem. It's a training problem, and it's the one thing a sales manager can actually fix. At the 10X Business Summit, Dave Robards, the sales manager who runs Grant Cardone's phone floor, drills objections live on stage with people from the room. "Too expensive." "I need to talk to my partner." "Just send me some information." The exact words back, the reframe, the close. Then the next objection underneath it, because there's always one. Bring your sales manager. Bring your closers. Three days, October 23–25, Fort Lauderdale. $497 a seat.