Korean Skin Therapy Facebook ad: “My Concealer Suddenly Looked Worse”

About this ad

Meta Ad Library ID

1625577499195827

Platforms

Facebook, Instagram, Audience Network, Messenger, WhatsApp and Threads

Relaunches

0

EU reach

1

Niche

Skincare & Beauty

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Ad text

My concealer suddenly made my under-eyes look worse. At 58, I wiped one side off and liked the bare side better. That was not how concealer was supposed to work. I was getting ready for dinner with my daughter Claire. Nothing fancy. I dotted concealer under both eyes, blended it the same way I had for years, then stepped back. Something looked wrong. I leaned closer. The concealer had settled into the fine texture underneath my eyes. There were little lines I barely noticed bare-faced that suddenly looked like somebody had traced them with a tiny pencil. I tried blending again. Worse. Added a little moisturizer. Now it looked weird AND shiny. So I took a cotton pad and wiped off the left side. Then I stood there comparing them. Claire walked into the bathroom looking for my hairbrush. "What are you doing?" "Which side looks better?" She glanced at my face. "Left." "That's the side with nothing on it." "Okay." "Do you understand why that's upsetting?" She looked at me in the mirror. "Because you paid for the right side?" I laughed. "Partly." But that moment really did get to me. For years, concealer had been the easy answer. Dark morning? Concealer. Bad night's sleep? Concealer. Want to look a little more awake? Concealer. Now the thing I used to make the area look better was highlighting the exact texture I wanted to hide. So naturally I blamed the concealer. I bought another one. Then a creamier one. Then I tried less. Then more. Then setting powder. Then no powder. One Saturday I had three different little tubes on the bathroom counter and Claire asked: "Are these all the same thing?" "No." "What do they do differently?" I looked at them. "Apparently not much." She laughed and left. I hated that she had a point. The problem wasn't primarily the makeup anymore. The skin underneath had changed. It was drier than it used to be. The texture under my eyes looked finer and more creased. The upper cheek area did not have the same smooth surface I remembered. Makeup wasn't creating those things. It was just sitting on top of them. That was the point where I changed what I was shopping for. Instead of another concealer, I started looking at mature skincare. Specifically hydration and peptides. Something that could improve how the surface of my skin looked, so makeup wasn't being asked to do all the work. That's when I came across Korean Skin Therapy's Korean Silk Collagen Ampoule. I had seen "collagen" in skincare names before, so I didn't assume the bottle was somehow stuffing new collagen into my face. I read the ingredient list. Hydrolyzed collagen was there mainly as a surface-conditioning ingredient. Then glycerin and hyaluronic acid for hydration support. Niacinamide. And three peptides. That was a much more believable story. Help mature skin stay better hydrated. Support smoother-looking texture. Support a firmer-looking appearance. Make the skin itself look better. That was exactly what I needed the product to do. I worked it into my routine and left the concealer shopping alone for a while. That was difficult. I love solving problems by buying one more small tube. But I gave the skin underneath my makeup more attention instead. And that became the useful test. Not: "Can I completely hide my under-eyes?" More like: "Does this area look as dry as it did?" "Does makeup still settle as badly?" "Does my bare skin look more comfortable?" My skin started looking better hydrated. The fine dry texture looked smoother. The upper cheek area felt softer. And when I did use concealer, I didn't feel like I had to keep adding more product to fix what the first layer had done. The funny part is that I ended up using less. Claire noticed when we were getting ready together again. She leaned into the bathroom mirror. "Where are the three concealers?" "In the drawer." "All of them?" "Most of them." She nodded. "Growth." "Get out of my bathroom." She took my hairbrush with her. Again. I still wear concealer. This isn't an anti-makeup story. I like makeup. But I stopped expecting concealer to correct the condition of the skin underneath it. That wasn't its job. Once my mature skin looked more hydrated and smoother, the makeup went back to doing what it was actually supposed to do. Sit on my face. Not announce every line underneath it. Korean Skin Therapy backs the Korean Silk Collagen Ampoule with a 60-day guarantee. Current bundle options include Buy 2 Get 1 Free and Buy 3 Get 3 Free. LEARN MORE https://koreanskintherapy.com/products/korean-silk-collagen-ampoule-1

Where the ad sends people

koreanskintherapy.com

My Concealer Suddenly Looked Worse

Korean Skin Therapy