ROAS Depot Facebook ad: “(Case Study) How We Cut CPL by 68% While Scaling Spend 11×”

Ran for 63 days, from January 5 to March 9, 2026, the last day Crush saw it.
Run by ROAS Depot on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1630177514647195
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
- Niche
- Marketing & Agencies
Ad text
If your Meta ads are “working”… but still too expensive—this is for you. Coverage Connection was stuck: • CPL way above target • Burning budget • Unsure if Facebook ads were even viable Today: • $21 average CPL • $70k+ monthly spend • 2+ years of profitable growth This didn’t come from prettier ads. It came from better messaging + structured testing. We documented the entire process. Steal it.
Where the ad sends people
roasdepot.com
(Case Study) How We Cut CPL by 68% While Scaling Spend 11×
See the full case study
Learn more: roasdepot.com(opens in a new tab)






